We only obtain links from sites that are relevant to our client’s site. This ensures that we are building links that are beneficial, rather than building them for the sake of it.

Not only do we build relevant links, but we build links from sources that are considered trustworthy. This means we focus on quality, rather than quantity, choosing link building opportunities that your competitors can’t replicate easily!

When building links we look to spread the inbound link profile across multiple pages, rather than focusing on one or two pages. Search engines view this type of link building as more natural, and reward it more favourably in response.

Most links use anchor text, the word or phrase where the features the hyperlink to the target site. Building links with relevant anchor text is highly beneficial, but we ensure that we vary anchor text to ensure we avoid any spammy-looking links.

Google faces a major hurdle in maintaining the ranking of high-quality websites above low-quality ones. To address this, they consider metrics like Domain Authority (DA) and Page Authority (PA) developed by Moz. These metrics gauge the credibility and trustworthiness of a domain and its individual pages by analyzing the quantity and quality of inbound links.
For instance, a website with 900 backlinks from low-quality sites will have a lower DA and PA compared to another website with only 200 backlinks from high-quality sites. This emphasizes the significance of link quality in determining a website's authority and search engine ranking.