Link building is the process of acquiring the number and quality of links that link from other websites to your own site.
If you are looking to supercharge your SEO efforts, then having a link building strategy is paramount. Our digital marketing team can help build and implement a backlink campaign to boost your online visibility and improve your search engine rankings.
Based in Raleigh, North Carolina, our team are ready for you to be our next client and help you build an unstoppable campaign.
Digital PR done right can generate many links to your website. Releasing well written and structured press releases, that crucially are shared amongst the right distributors can result in plenty of press coverage and links to follow.
We scour the web looking for opportunities on target websites where external links point to broken URLs or out of date content. Once we’ve identified these opportunities, we do the hard work reaching out to webmasters with link building opportunities.
If your business is being mentioned online, it makes sense that your site is rightly referenced. Using our range of digital tools, we scour the web to find where your brand is being talked about, reach out to webmasters and request they insert a backlink.
Typical guest blogging is not nearly as effective as it used to be for obtaining backlinks. Although they can be highly beneficial when done correctly. We look to find other opportunities to be featured in articles and publications that are highly relevant for your business.
We only obtain links from sites that are relevant to our client’s site. This ensures that we are building links that are beneficial, rather than building them for the sake of it.
Not only do we build relevant links, but we build links from sources that are considered trustworthy. This means we focus on quality, rather than quantity, choosing link building opportunities that your competitors can’t replicate easily!
When building links we look to spread the inbound link profile across multiple pages, rather than focusing on one or two pages. Search engines view this type of link building as more natural, and reward it more favourably in response.
Most links use anchor text, the word or phrase where the features the hyperlink to the target site. Building links with relevant anchor text is highly beneficial, but we ensure that we vary anchor text to ensure we avoid any spammy-looking links.
Google faces a major hurdle in maintaining the ranking of high-quality websites above low-quality ones. To address this, they consider metrics like Domain Authority (DA) and Page Authority (PA) developed by Moz. These metrics gauge the credibility and trustworthiness of a domain and its individual pages by analyzing the quantity and quality of inbound links. For instance, a website with 900 backlinks from low-quality sites will have a lower DA and PA compared to another website with only 200 backlinks from high-quality sites. This emphasizes the significance of link quality in determining a website’s authority and search engine ranking.
At Best Edge Tech, we offer internet marketing consulting, technology and execution across a range of digital marketing services.
Serving businesses locally, nationally and internationally, our range of internet marketing services are delivered by our team of leading industry professionals.
We are extremely passionate about helping our clients reach their marketing goals and we really mean it when we say we care about executing
We know how important it is for you to be able to execute and meet your marketing goals, and we are equally as passionate about delivering successful results.
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