Case Study : El Arca Beauty Salon

Case Study: Transforming Online Presence for El Arca Beauty


El Arca Beauty, a leading provider of high-quality hair and beauty products, sought to enhance its online presence and drive more organic traffic to its website. Specializing in wigs, extensions, hair care, and beauty products, El Arca Beauty needed a robust digital strategy to stand out in the competitive beauty industry.

Client: El Arca Beauty
Website: elarcabeauty.com
Industry: Beauty and Hair Care
Services Provided: SEO Optimization, Content Marketing, Website Redesign

The Challenge

El Arca Beauty faced several challenges when they approached us:

  • Low Organic Traffic: Despite offering high-quality products, their website struggled to attract substantial organic traffic.
  • Outdated Website Design: The existing website design was not user-friendly and did not adequately showcase their extensive product range.
  • Poor SEO Ranking: They were not ranking well on search engines for crucial keywords related to wigs, extensions, and beauty products.

The Approach

To tackle these challenges, we devised a comprehensive strategy focusing on three main areas:

  1. SEO Optimization

We performed a detailed SEO audit to pinpoint areas for improvement. Our team optimized on-page elements, improved site structure, and implemented a robust backlink strategy to enhance search engine rankings for relevant keywords.

  1. Content Marketing

Recognizing the importance of content, we developed a solid content marketing plan. This included creating high-quality blog posts, product descriptions, and engaging social media content to resonate with El Arca Beauty’s target audience.

  1. Website Redesign

We redesigned the website to be more mobile-friendly, easy to navigate, and visually appealing. The new design not only improved user experience but also ensured faster load times and better conversion rates.

The Results

Our collaborative efforts yielded impressive results within just six months:

  • Increased Organic Traffic: Organic traffic increased by 50%, driving more potential customers to the website.
  • Improved SEO Rankings: Key target keywords saw significant improvements in search engine rankings, with several reaching the first page of Google.
  • Enhanced User Experience: The new website design led to a 40% increase in the average time spent on the site and a 30% reduction in bounce rate.



Client Testimonial

“Partnering with Best Edge Tech was a transformative experience for our business. Their expertise in SEO and website design helped us attract more visitors and convert them into loyal customers. We are thrilled with the results!”
— Providence, Owner, El Arca Beauty