As a business owner, you will have a different approach to things professionally than you do personally. But do these two components of life have to be separated completely? There is so much information you can glean from your own Internet practices as a consumer. How do you search for the products and information you seek? There’s a good chance that the practices you use in your personal life are similar to the practices of the kinds of clients that you’ll attract. Have you considered this? You may want to give it a shot!
Tracking Some of Your Online Behavior
Set aside some time to do your own searching and scanning though the Internet. When you do this, jot down some notes about what is catching your eye. Are there any words that you prefer? Is there a particular way that you’re going about your search? If so, take note of it. These could be your individual habits, and they could greatly influence how you connect to the information and services that you’re looking for.
Conduct a Survey From Friends and Peers
Just as your personal habits can be helpful to your business, so can those of your inner circle. How do your friends and peers go about their information search for companies that they trust to do business with? You can easily come up with a survey of a few questions and send it to them. First, you can send an e-mail asking if they would like to participate. Then you can send them some questions, while thanking them for their input about this matter. You’d be surprised how willing people will be to contribute to this.
There you have it! Your own personal marketing research is at your fingertips. This is a great way to start and point in the right direction of how to maximize your SEO.
