There are many new and innovative ways to advertise your health care practice. Social media has opened up a thousand new possibilities in the realm of patient generation. One of the best methods to make use of in 2022 is to open a patient portal on your site. This can be the gateway to a whole new level of influence.
What Can a Patient Portal Do for You?
Installing a patient portal on your site can help visitors access a wide range of info. This is data that will help both prospective and current patients make better informed choices about the course of their treatment. The info that you share via the portal will vary depending on the services that you provide.
You can program your portal with data relating to such subjects as:
- Personal health records
- Test results
- Medications
- Discharge summaries
- Appointment details
- Requests for refills
- Online payment options
- Exchanging messages with their doctor in a secured fashion
Many online patient portals are set up to offer real time messaging that puts people in touch with their provider. Even the most basic models offer secured messaging that lets you exchange info in a safe fashion. Thanks to this new tech update, health care practices are able to connect with more people than ever.
A Patient Portal Can Boost Your Engagement
Health care practices that include a patient portal on their site are far more likely to register a whole new level of patient engagements. Recent studies have confirmed this fact with hospitals who employ a patient portal on their site. As of 2022, they are registering an astonishing 64 percent leap in engagement.
The stats are much the same for private health care practices all around the country. The combo of secure search and real time messaging is one that will help to set you apart from your rivals. Other practices in your area may not have adopted these new measures. If so, they are the ones who are missing out.
Boosting your engagement means giving yourself exposure to a new audience of prospective patients. You may not have been previously able to reach them using the tactics that were available to you. A patient portal provides security along with instant access to info. This is a perk that new visitors will appreciate.
A Patient Portal Can Optimize Your Site
One of the most pressing reasons to adopt a patient portal will be to help optimize your site. Patients today are using a wide variety of devices to access the sites of local health care providers. The site that you build for their use needs to be optimized to load easily and quickly on all currently known devices.
Installing a patient portal on your site will help to optimize it for modern patient standards. The addition of this feature is a quick and easy process. Once you have done so, the convenience that it offers will be a major source of appeal. Patients who use the portal will cite it when they recommend you.
Patient Portals Are an Excellent Safety Feature
There are many things that you can do to enhance the comfort and security of your patients. You can provide them with online payment, secure messaging, and consultations via teleconference software. The modern patient portal is a tech upgrade that combines all of these elements in a single convenient package.
Patient portals have proven to be a major component of the modern health care site. You can safely count on this to be a trend that will quickly become part of the new norm for patient care. The time to adapt to this new trend is now.
Get in Touch with Best Edge Marketing
Are you a healthcare practice owner in North Carolina? Are you looking for top level website design and SEO advice? Best Edge Marketing is here to give you the latest aid and counsel on a wide variety of subjects. We can help design your website with all the latest and most relevant features. Contact us for details.
