If you’re familiar with SEO (Search Engine Optimization), you may be thinking, “It’s so complicated! I just can’t figure Google’s inner workings out. Hmph.” And if you haven’t heard of SEO before, you’re most likely wondering what on earth this popular acronym is all about. Three unassuming letters that can define your website’s impact on your growing business. No pressure, right? Though you could become an SEO expert in your spare time and manage every complexity of your company’s website, wouldn’t it be better to put your website in the hands of professionals so that you can focus on the hundreds of other aspects of your business? Talk about taking a burden off of your shoulders!

1. An SEO team will know, or quickly learn, the interests and concerns of your current and potential customers. They will use those topics to create rich, engaging content as a way to encourage visitors to spend more time on your website.
2. An SEO team will also use their trade secrets to improve your standing on search engines. You can never improve your website traffic if your website doesn’t show until the 6^th page of Google results; employing specific SEO techniques will help your company’s page show on the coveted first page of results.
3. Finally, hiring an SEO team will help you utilize social media to drive your website traffic further. Everything is linked in cyberspace, so more attention to your business’s Facebook page will generate more traffic to your website as customers become curious about all the rich, exciting content your SEO team posted!

Overall, Search Engine Optimization is not something you can shrug off and build your business without. Gone are the days of relying on print and radio advertisements to attain growing profits. The internet is now the biggest, baddest player at the table, so it’s important to know how to manipulate it for your own gain!