As the owner of a small business, it can be difficult to balance managing your business with managing your website. By referring to some of the key aspects for successful business website marketing the task can become a lot easier and allow for your online business website to thrive.
Content is Key
Google is not the only search engine to measure a websites value by its content. Almost every search engine has reverted to this method, and providing online users with some useful information is the best way to get your business name out there and improve its rating within the search results. While more content does mean that the search engine will have more to scan, content that is not valuable is not going to benefit your small business website at all. Take the time to invest in some well-written, quality content.
No Cheating
Many online programs and programmers promise to help cheat the system by getting your website name up there without the real effort that your webpage needs. This will eventually lead you to starting all over again because the search engines are constantly on the hunt for those looking to cheat their way up the system. By starting out the right way from the start, you won’t have to restart all of the work down the road.
Offer Structure
Organizing your website will not only make it more user-friendly, it will make it easier for you to maintain. Once your website starts getting sloppy, things can get very stressful quite easily. By starting off with a well-organized site, then growing off of the organization, your visitors will thank you and you’ll have an easier time down the road when you’re looking to add more content.
Use Quality Coding
If you are the one coding your website, or if you are hiring someone to do so, you want to ensure that the coding is done flawlessly. Well-done coding is easier to read by the search engines and is more likely to help improve your rankings, while creating a nicely woven platform.
Create SEO Friendly URL’s
If you are looking to SEO optimize your website, creating URL’s that contain the keyword for that specific page will help it be more SEO Friendly. For example, if you own a website called “Animal Shop” and you create a page that is specific to cats, you want to have a URL that reads www.animalshop.com/cats. This is a great way to increase your rankings, because it is simple, while making a huge difference to the search engines.
Keep up with Images
Providing visitors with visual elements that relate to your company is a great way to get their attention, while getting your point across. By placing custom made images on the landing page for your website, you are drawing users in and they are more likely to stay. Try to stay away from stock photos that are commonly used by many businesses, and offer a personalization to your site by investing in some quality images that are unique to your business.
