Going live on the web is a great way to draw attention from your patients. The streams that you do can be your means of connecting with the public. You can use a live stream video as a means of educating people about who you are, with video marketing. It’s also a good way to let them know about the type of services that you can offer them.
Live Stream Video Chat Makes an Instant Connection
The main reason to stage a live stream video chat on your channel is to make an instant connection with your patient base. This is the place where you can show the human face of your practice. You can introduce viewers to your staff and show them exactly what each member does. It’s a great way to generate intimacy.
A live stream video chat will help a prospective patient who is unsure about contacting you to make up their mind. They will quickly see all the various options that you have available for them to call on. They will get a feel for the kind of services you provide. Finally, they’ll witness your bedside manner.
Live streams are the best way to instantly familiarize people with the soul and personality of your practice. It isn’t just about the medical services that you are able to offer. It’s also about the way in which you are able to offer them. Showing off a bit of humor and human personality is the way to reduce anxiety.
You need to be able to make a human connection with your audience. This is the step you need to take if you want to build and maintain your brand. A mix of solid expertise and relatable humor is the best way to forge a connection. This will let a potential patient see how professional and yet approachable you are.
You Can Live Stream a Medical Procedure
Depending on the type of medical services that you offer, you may find it advisable to live stream an actual procedure. This will give patients a first hand look at the high level of your medical expertise. They will be able to see for themselves what a certain procedure consists of and how it is really done.
If a patient has misgivings about undergoing a procedure, they can tune in to watch you perform it. They will see with their own eyes what it looks like to undergo a medical operation. Watching someone else undergo surgery can take a great deal of anxiety away. They will watch the patient survive and then thrive.
Live stream video of a medical procedure is obviously not meant for a general audience. But if you get permission from a patient to stream it, you should do so. It can go a long way toward establishing and solidifying your brand in the medical marketplace. A live stream shows what you do and why you are an expert.
Live Stream Video Q&A’s Make Intimate Connections
One of the very best things that you can do to forge an intimate connection with your public is to stage a live Q&A. This type of live stream video chat is a great way to dispel a lot of myths and other misconceptions. If a patient has fears about a certain type of procedure, you can clear them up with authority.
It will be up to you to do all that you can to make your live stream video chat a memorable one. You can do this by choosing the topics that are most often asked by your patients. Go through them one by one and give clear answers. This will help to take the edge off patient fears. It can result in a wave of new appointments.
Best Edge Tech is the Live Stream and Video Marketing Pro
Best Edge Tech is the number one SEO and design service in North Carolina. We are here to handle all of your live stream video needs. We can help set up your site to host top notch content of every kind. If you have a practice in Raleigh, Durham, or the general Triangle Area, get in touch with Best Edge Tech today.
