In the early days of SEO, you needed as many clicks to your site as possible. At least, this used to be the accepted goal. But as time has worn on, the practices of web searchers have altered. As things now stand, many businesses are benefiting from a whole new approach. A new age of zero-click content is redefining SEO as we know it.
You Don’t Always Need the Click
To business owners of a certain age, the very idea of zero-click content may seem crazy. How can you possibly hook in the interest of a web surfer without a click? The answer to this may lie in the new breed of vastly improved search engines. In a word, people aren’t using their parents’ Google to do their daily searches all over the web.
Clickbait used to be the law of the land. “You won’t believe #7 on our list!” was a trick that got ran well into the ground. As a result, this type of SEO acquired a bad name. Part of it was the older generation of web users growing fed up with this technique. A major part of the change was a new generation having no use for it.
The result has been a whole new series of SEO tactics that no longer depend solely on a click. Of course, clicks are still a very desirable part of the discovery process. Business owners need to provide top quality content that will draw in a whole new series of potential clients. But the way they go about getting them has changed.
Are You Strong Enough to Stand Alone?
Nowadays, zero-click content is becoming much more of an industry norm. This is largely due to users accessing the majority of their web content from a cell phone. Since the screen is smaller and access to content more constrained, searchers need their answers fast. Many are content to read whatever a Google search can pull up.
This is where zero-click content can come in very handy. The sooner you understand how to utilize this tactic, the better. Doing so will give a better appreciation of how your audience desires to receive content. However, there are a few caveats that need to be mentioned. These may be the considerations that hold you back from using it.
For example, the first thing you need to grasp is that zero-click content is totally self-explanatory. It literally does mean giving away some of your very best website content for free. This idea alone is enough to scare more than a few business owners. But if you stop to think about it, it really isn’t that huge of a gamble.
What you are really doing is giving them access to your content with a minimum of risk. They don’t have to click to your site in order to get the info they need. They quickly absorb the data and, in return, may give your site a visit in order to learn more. This return visit may take place in a few seconds or a few days.
Zero-Click Content is the New Standard
The ultimate goal of providing any kind of content is to increase your business. To do so, you need to establish yourself as an authority in your field. The best way to gain the loyalty of customers is to build their trust. You can do this by giving them a search experience that gives them as little headaches as possible.
At first, it may seem like you’re giving it all away for free. However, this is far from the case. What you are giving away is a little info that is designed to wet the appetite of a potential customer. In return, you may be able to establish a level of trust and authority that results in you becoming a top seller in your field.
These and other concepts may be new to you. They may also be a source of hesitation and doubt. However, at the end of the day, the goal of every business is to connect with more new customers. Zero-click content is merely the latest in a long line of tactics designed to reach this goal.
