Were you aware that Google and other major search engines aren't the only ones who frequently change their algorithms? The truth of the matter is that major social media sites, such as Instagram, Twitter, and, yes, Facebook, do as well. If you are a business owner who posts a great deal of content on Facebook, you need to know how to survive these periodic algorithm changes.
Is There An Algorithm On Facebook
One of the biggest controversies that have erupted on the world wide web in recent years is the debate over whether or not there really is such a thing as an algorithm on Facebook. Let us be the ones to confirm that, indeed, this definitely does exist. It's been but all but confirmed several times over the course of the past few years by no less an author than Mark Zuckerberg himself.
Of course, being the cagey capitalist that he is, Mark Zuckerberg will never actually utter the words "Facebook algorithm." But there is plenty of available evidence, hidden as it were in plain sight, to confirm that such a mythical beast really does exist.
Interactivity is The New Norm For Business Posts On Facebook
One of the biggest giveaways is the recent emphasis on "interactive" posts. In the old days, there were a ton of one-offs that simply required a viewer to note the content and then click on the included link if they were interested. There was no interaction between the poster and the viewer beyond this.
However, this has changed. Now you need to place an increasing emphasis on the interactive nature of your posts. This means that you need to post content that generates as many viewer comments and reactions as possible in order to be considered legitimate. If your posts don't tend to meet these criteria, you may well find yourself on the wrong side of the Zuckerberg algorithm.
The more likes, clicks, and shares that your content receives, the more exposure and resulting sales it will bring to your business. However, as noted above, the key to garnering this level of attention is to pay attention to the "rules of the road" on Facebook. The level of interactivity on all of your posts needs to be as high as possible in order to meet the requirements of this latest algorithm change.
How Can You Continue To Adapt To Changing Facebook Algorithms?
As a business owner, you should always be proactive and learn all of the latest tips and tricks that will place you ahead of the curve. Nowhere is this truer than when it comes to keeping your profile on all of the major social media networks.
It's up to you to make sure that you can handle all of the dangerous curves that Zuckerberg is determined to throw you. You can do this by hiring a team of experienced and knowledgeable internet marketing experts for your business.
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