If you are not utilizing every aspect of technology today to market your business, then you aren’t “marketing” at all! Advertising in the local paper is the least effective way to reach new customers or clients in the virtual age.
Television is next lowest while radio is the best of traditional means of advertising.
That said, for the most part, people do not respond to traditional marketing as they did even ten years ago.
Blame it on the internet and the ability to access the web in a variety of ways, get instant responses and find what you want without sorting out the hype from the value.
- 62% more women own their own business and control the purse strings
- 80% of those who use local businesses find them by doing a mobile search.
- 14% of consumers nationwide are Hispanic
- 28% of consumers in Florida’s Gulf Coast are Hispanic
Design
Design is the combination of artistic qualities married to internet technology for the purpose of encouraging consumers to do business with you instead of your competitor.
Color
Did that title say “color”? Yes, it did and mixed it in with the normal website must have’s to create a site that can compete equally. Color, though? What does that have to do with growing my business?
Manufacturers spend millions of dollars researching and test marketing colors for their packages – it’s that important to your website and social sites as well.
When you want to highlight a sense of urgency, using red, yellow and orange is the best option with orange leading the way.
Yellow is an irritating color and can have a negative effect if used too often so use it when you want visitors to leave the area and take action immediately. Purple and blue are calming colors but not if you are showing food items!
Medium greens with more blue than yellow are ideal for infographic backgrounds because it improves reading ability.
SEO
SEO is Visibility and ensuring that you are fighting for your square footage on the web.
Development
Development is the process of selecting platforms that will be beneficial in growing your business, determining marketing strategies and creating the content that will keep your visitors coming back for more.
