While strategies are always changing for SEO, or Search Engine Optimization, one thing will remain the same: the importance of creating effective website content. Of course, you can get lots of professional assistance with your SEO, but you will also want to take the time to learn some of the best practices for creating continuous website content.
It's Not Just Business, It's Personal
There's a growing trend with making your business more personal, and it continues to get stronger. Yes, you always want to be clear and concise about your services and business focus, but sharing a personal touch is the extra something that connects to your readers. Are you unsure how to relay some of your personal messages within your business website? You can brainstorm with a friend or colleague. Consider how you would go about sharing news regarding your business with a close friend.
Identifying Case Studies
Sure, you've read about case studies within research, but case studies can be used for every business and service too. Quite often, business owners have a few anecdotes that they like to share at social engagements regarding something that happened at work with a client. These are your case studies! This can certainly make for engaging content on your website, while communicating some of the practical application of what you do.
Sharing About Your Successes
Believe it or not, some people have a hard time writing about their successes. But writing about your success is vital! Not only does it allow you to accentuate the positive, but it allows prospective clients to have tangible examples about your business. If you feel comfortable with this and you've already shared some successes, you might even want to share about a failed attempt or something that you opted not to do. Sometimes readers want to hear about trials and tribulations - it makes it real for them, while making you more relatable.
Feel confident in creating effective website content! Share your story through your business!
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