Marketing your business is easier when you have a definite sense of purpose. This can be accessed by making sure that you have a goal in mind. Of course, it’s one thing to have a goal and another to express it in an effective manner. Part of marketing yourself and crafting an instantly recognizable identity will be to draft a brand style guide.
What is a Brand Style Guide?
Put simply, a brand style guide is a step-by-step manual for creating the perfect marketing plan for your business. This special guide will govern how you create your unique brand voice, logo, and style of communication. As you follow each step, you will create a much more meaningful level of engagement with your target audience.
The benefits that cone from making use of a brand style guide will be immediately recognizable. You will find that the creation of an engaging “human voice” will give your business a unique personality. This is the feature that will set you apart from competitors. It will also create a whole new level of brand loyalty from your public.
Begin with an Engaging Brand Story
The first part of your brand style guide will be the story that lays out the origin and goals of your business. Tell your audience about the plan that you have to create the ultimate provider for their unique needs. Let them know what your qualifications are for the job. Give them info on who you are and why you want to own a business.
What are your core values? Why are you the one who is most readily able to serve the needs of your customers? These are the kinds of questions that your audience will be most readily interested in. The easier you make it for them to find answers, the faster they will be able to relate to you. A good story can pave the way to success.
Create Your Signature with Logo Guidelines
The next feature to consider is the logo that you adopt for your business. It needs to be one that is bright, colorful, easy on the eyes, and as memorable as possible. This is an area where you can’t afford to make a rookie mistake. Even the slightest mishap could take years of hard work to reverse.
Part of your initial branding mission should be to create shapes and colors that match with the overall purpose of your business. If you are selling surfing gear, you want a logo that is splashy and oriented toward younger customers. If you are marketing medical supplies, the logo you create will need to be more professional and serious.
The typography that you choose for your logo should also be considered. You want to be sure to create a logo that won’t leave viewers scratching their heads. It should be as evergreen as possible so as to avoid being forgotten about should trends suddenly alter.
Find a Unique Voice for Your Brand
The final thing you will need to do is to locate and accentuate your unique brand voice. In many ways, this is the most crucial feature of your brand style guide strategy. The voice you adopt for your marketing is one that needs to be entirely natural as well as consistent. This is the voice you will address the public with.
For this reason, it needs to be entirely your own. It needs to rely on words and symbols that your audience can easily recognize and relate to. Even if you can’t create all of your own content, you need to establish ground rules for the people that do. This will help to ensure that you always stay on message with a tone that remains engaging.
Create Your Brand Style with Best Edge Tech
Best Edge Tech is committed to helping business owners create a brand style guide that works for them. We understand that you may be new to the marketing side of things. Our goal is to give you a unique understanding of how to stand out from the crowd. If your business is located in the Triangle Area, contact us today to get started.
